Solar panel installers are perhaps the soul of the solar energy industry. There are so many companies out there today that solar panel manufactures have become an afterthought in comparison to all of the other components that go into a complete solar energy system. Solar panel manufactures have definitely brought the costs down on a large scale, and some argue the solar panel market has even reached a commodity market. Why is this? It's simple really. The solar panel installers simply took over what used to be a simple job for an individual or small business owner and transformed it into one that required a large amount of equipment and knowledge that most people just didn't have.
So why are we seeing this? There are a few major reasons and we'll break them down here. First and foremost we're looking at the fact that the majority of solar panel installers and their family businesses are tied to a company or franchise. This means that for the most part, these folks receive no personal credit towards the cost of their equipment and labor and their ability to do the work is limited at best. There are exceptions however, and there are companies who actually specialize in solar panel installation in which the individual or business owner actually receives credit towards the cost of their system.
In addition to tied to a corporate brand and business model, solar panel installers also are tied to contracts. That means that unless you keep up with your "job" they will lose money. This is even truer if you decide to take on more than one solar panel installation job. The sad truth is that the majority of these folks will eventually hit financial and personal dead-ends because they were never really all that interested in solar energy in the first place. Yet despite all of this they continue to buy into the solar industry as if it were a perpetual motion machine.
The reality is that if solar panel installers truly want to earn a living by doing what they love most and if they expect to make any money at all they must move beyond the "work" to the "business" end of things. By that I mean that they need to develop a solid client base and a solid reputation in the marketplace. The solar installation business is competitive as heck but it's not that much fun when the competition isn't all that motivated or if they run away from the fight. The solar installation business owners must be willing to engage in on How solar energy works in order to bring new customers in.
Additionally solar panel installers should develop a solid understanding of the latest technology, advances in solar panels, and new methods of installing solar panels. They should also be familiar with new methods for procuring cash for large residential and commercial projects such as paying for local utility upgrades. New methods like these are not mere "points" that they can put together; they require real effort and business savvy on the part of solar panel installers. And those aren't "pointy" items; such as "pay per click" advertising which pays a penny for every person who clicks on their ad.
In short then solar panel installers need to become much more proactive in the marketplace. They need to start thinking about marketing and advertising if they expect to make any money in the industry and they need to become familiar and knowledgeable about the latest technologies and methods for procuring cash for their work. Solar energy is the future and it has never been better than it is right now for its the heart of what we believe in. All it takes is an informed, savvy, and well-informed installer to help you create a solar power system that can truly meet your needs and exceed your expectations. To get a detailed overview of this topic, see here: https://en.wikipedia.org/wiki/Solar_panel.
